process
SWOT analysis
strength
- Outdoor navigation
- Experiance customization
- Indoor navigation
- Guide customization
weakness
- Only applies to users on foot
- Have to be used with monocle/glasses
Opportunity
- Types of glasses/trends advertising and selling;
- Advertising a new type of community;
- Cooperating the technology into car wayfinding
Threats
- Other AR way finding competitors
competitors
- Google Map
- Apple Map
- Navigation system companies
target audience research
Findings
- Male aging 35-54 are more frequent users of map/GPS on mobiles
- Female aging 18-34 are more frequent users of map/GPS on mobiles
- Income is in proportional with online map usage
- Households of 2-4 members are more likely to use map/GPS on mobiles
Findings
- More than half of US house- holds own a pet.
- US households own more than 83 million dogs and 95.6 million cats.
- Older adults are least likely to have any type of pet in their household.
- Higher-income households, homeowners
and households with children are most likely to own pets.
Findings
- Pets clearly provide companionship (45% don’t feel lonely when they are around their pet) and a sense of security (45% say they feel safe having their pet in the house).
target audience
- Age 20-44
- Household income >$75K
- Household of 2-4 people
- Female as the main target audience but not limited to
- Pet lover
Persona
Lulu Ma
Lulu is 27 years old. After graduation from her master’s degree in MBA 3 years ago she’s now working as a product manager.
Lulu is living with her boyfriend as well as one Laborado and two American Short Hair.
In time when she doesn’t need to work, Lulu enjoy going out with friends and looking for new and fun places to visit. She’s always energetic, optimistic and open minded.
Lulu is 27 years old. After graduation from her master’s degree in MBA 3 years ago she’s now working as a product manager.
Lulu is living with her boyfriend as well as one Laborado and two American Short Hair.
In time when she doesn’t need to work, Lulu enjoy going out with friends and looking for new and fun places to visit. She’s always energetic, optimistic and open minded.
word list
wireframes
mockups
Problem 1
There seems to be too much information on the first page that confuses users.Users examined for a long time before they tried to press a button. They also tend to go through all the buttons before they hit “start.”- “What is the night mode for?”
- “What is this button? (the aqua color one)”
Solution 1
- Grouping: the aqua button goes along with the guide circle
- Cutting out: night mode is not neccessary as it should be turned on automati- cally with the help of the sensor.
before
after
Problem 2
- “I’m not sure what these buttons are for.”
- “There are buttons on the top and buttons on the bottoms.”
Solution 2
- Adding subtitles for the icons
- Changing the bottom navigation to a one page swiping action.
before
after
Problem 3
“So I just follow the guide? Coz I don’t really feel safe just following him without knowing where the exact
destination is.”
Solution 3
Adding a balloon as indication of the destination for users to see through the monocle.
